ChangeRetail® is a generic, flexible 360° Store & Marketing concept, whose systematic is characterised by its innovative and dynamic nature. Any previously outstanding contradictions arising from the flexibility of Visual Merchandising against the rigidity of Store Design have been overcome, whilst Visual Marketing, Visual Merchandising and POS Marketing have been innovatively integrated with one another.

The current static approach to store design has been overturned by ChangeRetail®.
The customer’s experience of the brand within the store is enhanced by the unique stimulation of all his senses, resulting in a complete and emotional shopping experience.

 

Integral to the concept are the numerous “changes” per year, which are not merely restricted to the simple replacement of outdated decoration elements or window designs, but which give the entire store a completely new set-up.

ChangeRetail® guarantees the flexibility required to reflect seasonal requirements and current Zeitgeist and to achieve a unique atmosphere. Each change can be completed overnight! 

Idea & development by LIGANOVA & Harald Wolf